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Designing Effective AI Tests at Ally (and Measuring Results the Right Way)

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Manage episode 393078820 series 3527281
Content provided by Mary Dooe, Greg Stuart, and Rex Briggs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Dooe, Greg Stuart, and Rex Briggs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, designing careful tests across all parts of the company, and gathering data on the results to implement at scale where it makes sense. At Ally, Chief Information, Data and Digital Officer, Sathish Muthukrishnan, works closely with the company’s CMO to ensure that the right tests are being built, tracked, and scaled up - all in a tightly regulated industry.

For Further Reading:

https://www.forbes.com/sites/randybean/2023/11/27/how-ally-financial-is-delivering-business-value-from-generative-ai/?sh=30efad099a86

https://media.ally.com/2023-11-16-Do-It-Right-with-AI-Ally-creators-experiment-with-generative-AI-in-marketing-test-case

Listen on your favorite podcast app: https://pod.link/1715735755

  continue reading

19 episodes

Artwork
iconShare
 
Manage episode 393078820 series 3527281
Content provided by Mary Dooe, Greg Stuart, and Rex Briggs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Dooe, Greg Stuart, and Rex Briggs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, designing careful tests across all parts of the company, and gathering data on the results to implement at scale where it makes sense. At Ally, Chief Information, Data and Digital Officer, Sathish Muthukrishnan, works closely with the company’s CMO to ensure that the right tests are being built, tracked, and scaled up - all in a tightly regulated industry.

For Further Reading:

https://www.forbes.com/sites/randybean/2023/11/27/how-ally-financial-is-delivering-business-value-from-generative-ai/?sh=30efad099a86

https://media.ally.com/2023-11-16-Do-It-Right-with-AI-Ally-creators-experiment-with-generative-AI-in-marketing-test-case

Listen on your favorite podcast app: https://pod.link/1715735755

  continue reading

19 episodes

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