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The AI Takeover and Why Creative Matters More Than Ever
Manage episode 395696611 series 3527281
Content provided by Mary Dooe, Greg Stuart, and Rex Briggs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Dooe, Greg Stuart, and Rex Briggs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the assets. Alex Collmer is the founder and CEO at VidMob, a creative performance platform for marketing. In this episode, he chats with Greg and Rex about the ways they are using AI to better analyze data and adapt content to audiences. He shares insights on how his team gets the best inputs for AI, and how they can continue differentiating themselves in an infinite content market.
For Further Reading:
https://www.mmaglobal.com/datt/consortium-for-ai-personalization
Listen on your favorite podcast app: https://pod.link/1715735755
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