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S1: Packaging is the new storefront
Manage episode 349853659 series 3377081
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In this episode we look at how ecommerce deliveries are now part of the customer experience, with boxes and bags as well as product packaging providing part of the brand story.
For some consumers, an order being delivered is the first physical contact with the brand. Almost 1 in 5 consumers say they won’t buy from retailers who don’t use sustainable packaging.
Katie Searles in joined by Stephan Ango from end-to-end packaging firm Lumi to discuss how retailers balance brand storytelling with practical information around the product or returns. While also looking at limiting the shipping of air filled boxes and ensuring boxes are sustainable.
Behind the microphones:
Stephan Ango, co-founder of Lumi: https://www.linkedin.com/in/stephanango/
Katie Searles, Editor of DeliveryX:https://www.linkedin.com/in/katie-searles-522451132/
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