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Content provided by Chili Piper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chili Piper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Managing through volatility, running strategic ABX & why multithreading is more important than ever | Latané Conant @ 6sense
Manage episode 345792362 series 2464631
Content provided by Chili Piper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chili Piper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh perspective as a marketing leader thanks to her sales background.
We chat about hiring and building a marketing team, and how to keep a team engaged and motivated even through tough times. Latané also shares how her team works with sales and approaches ABX to engage the 10+ contacts they need to win an opportunity today. She also shares a sneak peek of the second edition of her book No Forms. No Spam. No Cold Calls.
Show Notes
Follow Tara: https://www.linkedin.com/in/taraarobertson
Follow Latané: https://www.linkedin.com/in/latane-conant/
Check out Matt Heinz’s content: https://www.linkedin.com/in/mattheinz/
Check out the Empowered CMO Network Board Book: https://empoweredcmo.com/board-book/
About Demand Gen Chat:
Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
53 episodes
Share
Manage episode 345792362 series 2464631
Content provided by Chili Piper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chili Piper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh perspective as a marketing leader thanks to her sales background.
We chat about hiring and building a marketing team, and how to keep a team engaged and motivated even through tough times. Latané also shares how her team works with sales and approaches ABX to engage the 10+ contacts they need to win an opportunity today. She also shares a sneak peek of the second edition of her book No Forms. No Spam. No Cold Calls.
Show Notes
Follow Tara: https://www.linkedin.com/in/taraarobertson
Follow Latané: https://www.linkedin.com/in/latane-conant/
Check out Matt Heinz’s content: https://www.linkedin.com/in/mattheinz/
Check out the Empowered CMO Network Board Book: https://empoweredcmo.com/board-book/
About Demand Gen Chat:
Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
53 episodes
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Similar to Demand Gen Chat
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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