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DC165 Interview: Matt Ranta on Improving UX for E-Commerce

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Content provided by Timothy Keirnan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Timothy Keirnan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Ranta, head of practice at Nimble Gravity, joins Tim for a discussion on how companies can and should improve their digital interactions with customers, whether they are B2B or B2C. Whether it's in email messages or web pages, details matter.

03:47 The importance of proofreading marketing email messages. 08:03 Use new image formats like webp and AVIF to increase speed of a website and its SEO. 17:06 Test a website with browsers besides Chrome, which not everyone will use. 22:00 Competitive intelligence tools and keywords 25:30 The useful website evaluation optimization tool https://pagespeed.web.dev/ 28:20 In 2023 people are still not labeling images with alt tags 30:20 Allowing content to be buried deep because of not using pagination properly on web pages 35:34 Disavowing bad back links from undesirable sites you may not want to be associated with, and/or a website that is a link farm 40:22 Do not hide the search bar on the home page or other pages.

Make sure to read Matt's excellent article 10 Opportunities for Improving Your Digital Performance.

  continue reading

99 episodes

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 26, 2024 14:52 (21d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 360926779 series 2391114
Content provided by Timothy Keirnan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Timothy Keirnan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Ranta, head of practice at Nimble Gravity, joins Tim for a discussion on how companies can and should improve their digital interactions with customers, whether they are B2B or B2C. Whether it's in email messages or web pages, details matter.

03:47 The importance of proofreading marketing email messages. 08:03 Use new image formats like webp and AVIF to increase speed of a website and its SEO. 17:06 Test a website with browsers besides Chrome, which not everyone will use. 22:00 Competitive intelligence tools and keywords 25:30 The useful website evaluation optimization tool https://pagespeed.web.dev/ 28:20 In 2023 people are still not labeling images with alt tags 30:20 Allowing content to be buried deep because of not using pagination properly on web pages 35:34 Disavowing bad back links from undesirable sites you may not want to be associated with, and/or a website that is a link farm 40:22 Do not hide the search bar on the home page or other pages.

Make sure to read Matt's excellent article 10 Opportunities for Improving Your Digital Performance.

  continue reading

99 episodes

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