Greg Storey - InVision

Design Driven

Content provided by J Cornelius, J Cornelius: Brand Strategist, Experience Designer, and Business Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by J Cornelius, J Cornelius: Brand Strategist, Experience Designer, and Business Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

5y ago 47:37

MP3•Episode home

About This Episode

What is the relationship between innovation, design, and organizational culture? In a perfect world, they don’t just overlap; they are continuously working together in a symbiotic relationship. So why is it that the three aren’t always spoken of together? More often than not, you hear executives talking about innovating with design or creating a culture of innovation, but without the third piece you can only go so far.

“The truth about Innovation is that we have all the tools that we need. Unfortunately, the entrenched culture within a lot of these companies isn’t changing to meet the needs of these new innovative ways. Until the culture changes, you’re not going to see much lift and see the needle move very much.” - Greg Storey on The Hard Truth About Innovative Cultures (HBR)

The value of design isn’t always tangible, and for organizations where legacy systems or legacy culture rules, it can get in the way of making effective design decisions. At the end of the day, design can help you innovate, but there has to be organizational alignment and cultural shifts to truly achieve the “innovation” that many business leaders strive for.

Topics Include

Creating alignment to goals across multiple teams and how that translates to tactical execution.
The conversations happening in boardrooms about design and its impact on business.
How legacy culture can get in the way of making effective design decisions, and how to address it.

About Greg Storey

Greg Storey is an internationally recognized designer, writer, and speaker who joined InVision in 2019. He has more than 22 years of digital design experience, leading teams through full-scale projects in a wide array of industries, including retail, education, law, and gaming. As an entrepreneur, Greg has founded three successful businesses, one of which was ranked in the Inc. 5000, a list of America’s fastest-growing private companies. Greg’s work has been recognized by The Webbys, W3 Awards, and featured in Communication Arts and the Wall Street Journal.

Hosted on Acast. See acast.com/privacy for more information.

52 episodes

#Tech #Business #Design #Design Thinking #User Experience #Business Strategy #J Cornelius #J Cornelius: Brand Strategist #Arts #Graphic Design #Business Consulting #Experience Design #Design Strategy