97. Curt Schreiber, CCO at VSA, on Building Global Design Systems for Scale

Design Systems Podcast

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Curt Schreiber, Chief Creative Officer at VSA Partners, joins us for a compelling conversation on the multifaceted nature of design systems. We explore how these intricate frameworks must cater to a diverse array of users and stakeholders, highlighting the need for design systems to personify the organization's character. Curt shares his insights on maintaining design systems that are not only comprehensive and scalable but also flexibly attuned to the global audiences they serve. Throughout the episode, we address the importance of co-creation, continuous learning, and governance in the ever-expanding world of design.

Tune in to witness Curt's balanced view on the role of AI in asset creation and system management, while he weighs in on the prospect of centralizing control versus nurturing a rich ecosystem of design assets. The discussion encapsulates the pivotal role of design systems in strategic business conversations, underscoring their ability to reshape customer engagement and drive organizational change.

View the transcript of this episode.

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Guest
Curt Schreiber is the heart of VSA design. He currently guides VSA’s creative philosophy, and is responsible for establishing the office’s design standards and offerings. Throughout his 30-year tenure with the company, Curt has been essential in the agency’s transition from a boutique design firm to a brand-led customer experience agency. Curt has decades of experience working with internationally-recognized global brands, and his client list includes VSA’s most prominent clientele. He also serves as an influential thought leader within the creative industry. Most recently, Curt was named one of Chicago’s most influential designers and included in AIGA’s This is Chicago. Curt’s work has been recognized by more than 100 international design and communications organizations, publications and competitions including the AIGA, Cannes Lions, Cooper Hewitt, Communication Arts, Graphis and the Society of Typographic Arts. His work is also included in the permanent collection of the U.S. Library of Congress.
Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.
Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.