))
Has the home design market slowed down?
Manage episode 419809478 series 2974726
Content provided by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Discover the startling truth behind the investor-driven revolution in home design as we unpack the effects of private equity's stronghold on the market. With 44% of last year's home flips attributed to investors, you'll get an inside look at how this shift is not just altering the landscape of homeownership, but also redefining the value and investment we place in our living spaces. This episode peels back the layers on the surge of short-term rentals and its implications for the interior design industry, questioning whether the essence of creating a home is being lost to the lure of quick profits.
As we navigate through the ripple effects of economic uncertainty, hear from industry leaders on how rising interest rates and escalating costs are steering homeowner decisions. We offer a strategic playbook for design businesses bracing for these changes, discussing the pivot from expansive to intimate renovations and the importance of marketing to maintain a steady course through economic headwinds. Drawing on past corporate war stories like those from Kohler Company during the 2008 financial crisis, we provide guidance on how high-end clients are likely to weather this storm, ensuring you're equipped with the knowledge to adapt and thrive in this evolving market.
If you would like to get the links and show notes for this episode, click on the link below:
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Chapters
1. Private Equity Impact on Design Market (00:00:00)
2. Design Business Prep for Economic Changes (00:14:34)
118 episodes
Share
