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Episode 11 - It's Not About the Juice in the Bottle; Building a Brand - Avi Aliman
Manage episode 371580347 series 3465975
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Kevin gets multi-national and multi-lingual this week and talks to Avi Aliman of NGNT and Diamond Pro Tech. They talk about brand building, the science of coatings, struggles with breaking into a new market, and building a business from scratch...over and over.
About Avi:
Avi is the CEO at NGNT Material Sciences SA (New Generation Nano Technologies), and resides in Italy. He has founded and run multiple start ups in travel, biotech, and detailing.
From Avi:
I am an experienced entrepreneur with international experience in initiating, funding, leading and operating start-ups and operational businesses in various industries. I am a multi-cultural, multi-lingual manager with the ability to engage and inspire internal/external teams to meet targets set. My experience has made me a C-level thinker with clear understanding of the importance of balancing shareholder interests and operational requirements to arrive at value creation for the enterprise.
I have lived and worked in the Russian Federation, Italy and Israel and have been able to harness the experience and contacts I have made over the last two decades to benefit the activities I am involved in.
I hold a B.A. from UCLA and an MBA from the University of Bocconi (Milan, Italy).
About Diamond ProTech:
Diamond ProTech is a brand belonging to NGNT S.A. Switzerland
NGNT researches and develops nanotechnology composites, and we are based in the Swiss Alps at Y-Parc – Swiss Technopole, a flourishing technological ecosystem dedicated to the latest technological innovations. NGNT operates from a dedicated laboratory where R&D and production are executed. Similarly, we partners with the Engineering University of Yverdon Les Bains to enlarge the scope of our inventions and develop additional innovative products.
NGNT is the first materials science company to successfully use enriched nanodiamonds in protective coatings. This breakthrough allows coating formulations to achieve significantly greater hardness and durability whilst still being easily applied by both consumers and professionals.
https://www.diamondprotech.com
https://www.facebook.com/diamondprotech.detailing
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