Episode 73 - Tinted Success: How Tech is Transforming Window Tinting and Detailing - Erik Devash & Kato Serri-Charette

Detailers Roadmap Cruise Control

Summary:

In this episode of Cruise Control, Kevin Davis interviews Kato and Eric, founders of Tintwiz, a CRM software designed for window tinters, detailers, and paint protection businesses. Launched in 2018, Tintwiz helps businesses streamline operations by managing leads, scheduling, invoicing, and customer communications. The software is priced at $100 per month, offering unlimited users and integrations with Google Maps and QuickBooks.

Throughout the discussion, the guests emphasize the importance of educating the industry and building a strong community. They share success stories of businesses that have significantly increased their revenue through Tintwiz. The episode also touches on branding, marketing strategies, and the value of investing in the industry through memorable experiences.

Key Takeaways:

1. Introduction to Tintwiz:
   • Tintwiz is a CRM software tailored to the needs of window tinters, detailers, and paint protection professionals. It simplifies business operations by integrating lead management, scheduling, invoicing, and communication features.
   • Priced at $100 per month, it offers unlimited users, Google Maps integration for scheduling, and QuickBooks sync for invoicing, making it a cost-effective solution for small businesses.
2. Education & Community Engagement:
   • The founders stress the importance of educating users about the benefits of Tintwiz, ensuring that businesses understand how the software can help them grow.
   • The company’s strategy includes participating in industry events, offering hands-on support, and using real-life users at their event booths to answer questions.
   • They focus on contributing to the community, offering resources for education and hospitality rather than hard selling.
3. Challenges in the Industry:
   • Many window tinters and detailers still rely on outdated methods like paper and whiteboards, which creates inefficiencies.
   • Tintwiz addresses these challenges by offering digital solutions that improve business operations, reduce manual errors, and enhance workflow.
4. Success Stories:
   • Users of Tintwiz have reported doubling or even quadrupling their business revenue after adopting the software.
   • The software’s benefits go beyond financial success, improving job satisfaction, employee morale, and offering business owners more freedom.
5. Marketing & Branding Strategies:
   • The team shares their experience of sponsoring Gary Vee’s event, which significantly boosted their brand exposure.
   • Tintwiz focuses on creating memorable and useful marketing experiences, such as branded gifts and community-driven events.
   • They emphasize the importance of investing in marketing through channels like Google ads, Yelp, and SEO, understanding the fundamentals of cost per consultation and return on investment.
6. Features of Tintwiz:
   • Core features include lead management, scheduling, invoicing, automatic review requests, and saving before-and-after pictures, all in one platform.
   • The software's simplicity and integration with popular tools make it user-friendly for both new and experienced business owners.
   • With the ability to handle multiple users, Tintwiz fosters collaboration and efficiency in businesses.

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