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Bridging the Brand Gap Between Engagement and Experience - Adam Pierno
Manage episode 348325026 series 3380943
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Connecting the digital experience and brand experience to build long-term customers and fans, by embracing effective brand moments.
Description: Best practices of digital experience revolve around identifying points of friction and shaving them down, optimizing for an efficient buying experience for customers, and offering nothing that might distract them. The most interesting companies understand that some decisions and key interactions can be better leveraged to be memorable, and remarkable and build long-term relationships with their specific target customers. The best-loved brands match their digital and IRL experiences, using strong brands as connective tissue. Using real-world examples, Adam demonstrates how certain brands win in their spaces by choosing brand over efficiency.
Three things listeners will learn:
Rethink digital experience through the brand lens
Understand how to determine what customers really want
Recognize the key elements of their brand experience
Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events
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