))
Transforming How Work Gets Done in Marketing - Justin Ablett, IBM iX
Manage episode 348313311 series 3380943
Content provided by DigiMarCon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DigiMarCon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Organizations are facing increasing pressures from key stakeholders: Customers are expecting more and more hyper-personalized experiences at the right time, through the right medium, and in the right manner. At the same time, especially post-covid, employees are wanting to work in different ways, in different places, and at different times. Leading marketeers have an opportunity to rapidly change how work gets done in their teams – to deliver greater productivity, better customer experiences, and happier employees. Companies such as Mattel, Barclays and Adobe are adopting modern ways of working (such as design thinking and agile) alongside exploiting emerging technologies (such as Digital Experience platforms, AI and automation) that are delivering exponential business value. In the words of Fun Boy Three and Banarama, “It ain't what you do, it's the way that you do it”. There has never been a better time to shake up work management to transform content and digital marketing.
Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
716 episodes
Share
