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Impact-Driven Entrepreneurship with Jim Carter
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In this reair episode of the Digital Business Evolution Podcast Jess Sits down with Jim Carter. Jim is an SEO expert and co-founder of Carter & Custer, an agency providing growth and content services for purpose-driven brands and organizations of all sizes.
In today’s conversation, Jim shares why making an impact is his biggest driver as a business owner, coach, and philanthropist. He speaks in particular of his journey to becoming a board member at Pencils of Promise, as well as his thoughts on leading winning organizations.
He then talks about the keys to success in building an agency and other service-based businesses. These include the importance of shedding the “solopreneur” mindset and delegating tasks to the right people in your team, knowing your numbers, and ensuring your business has a worthy cause.
As always, cheers to your evolution!
Key Takeaways:
- Scaling any business requires the entrepreneur – who has a tendency to do everything on their own – to embrace true leadership.
- Knowing your numbers early on will save you a world of headaches later down the line as you grow the company.
- Get familiar with your role as an employer, particularly the legalities (both on the state and federal level) around hiring.
Episode Resources
For all the juicy details of The Club Membership, CLICK HERE: https://www.jessglazer.com/theclub
Key Timestamps
[14:20] – Why Jim is so driven by impact, and his work with Pencils of Promise;
[22:51] – How Jim initially got involved with PoP;
[34:02] – Advice on building an agency;
[45:08] – The three most important considerations when scaling a business;
[54:02] – Jim’s tech tip reels and other ways he repurposes valuable content;
[59:19] – Rapid-fire questions.
Episode Quotes
- “Seeing the results of giving without expectations is just the most fun, ever.”
Connect with Jim
Instagram: @causehacker
LinkedIn: Jim Carter
Connect with Jessica
Instagram: @iamjessicaderose | @thedigitalbusinessevolution
TikTok: @iamjessicaderose
YouTube: Jessica DeRose
325 episodes
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