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Content provided by Allison Enright, From the editors of Internet Retailer, B2B E-Commerce World, and Internet He. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Enright, From the editors of Internet Retailer, B2B E-Commerce World, and Internet He or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Health & Beauty: A booming, and profitable, market online

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Manage episode 188287750 series 1534416
Content provided by Allison Enright, From the editors of Internet Retailer, B2B E-Commerce World, and Internet He. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Enright, From the editors of Internet Retailer, B2B E-Commerce World, and Internet He or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Stefany Zaroban, the head of Internet Retailer's research team and the author of “Health and Beauty Online: Where the Big Money Is,” digs into one of the more dynamic product categories in online retailing.

Because of its high margins, consistent repeat order rates and the generally small and lightweight products sold (read: inexpensive to ship), health and beauty goods are among the most profitable in online retailing, and the 58 merchants Stefany studied in researching her report drove about $9 billion in sales online last year, out of a total market size of $12 billion. In this podcast, Stefany covers the digital strategies of the segment's leading players, such as Estée Lauder Cos., and startups including Beautykind, which is taking an innovative, hands-on approach to building its customer base.

  continue reading

23 episodes

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Archived series ("Inactive feed" status)

When? This feed was archived on April 21, 2023 16:09 (1+ y ago). Last successful fetch was on October 13, 2022 18:34 (2y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 188287750 series 1534416
Content provided by Allison Enright, From the editors of Internet Retailer, B2B E-Commerce World, and Internet He. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Enright, From the editors of Internet Retailer, B2B E-Commerce World, and Internet He or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Stefany Zaroban, the head of Internet Retailer's research team and the author of “Health and Beauty Online: Where the Big Money Is,” digs into one of the more dynamic product categories in online retailing.

Because of its high margins, consistent repeat order rates and the generally small and lightweight products sold (read: inexpensive to ship), health and beauty goods are among the most profitable in online retailing, and the 58 merchants Stefany studied in researching her report drove about $9 billion in sales online last year, out of a total market size of $12 billion. In this podcast, Stefany covers the digital strategies of the segment's leading players, such as Estée Lauder Cos., and startups including Beautykind, which is taking an innovative, hands-on approach to building its customer base.

  continue reading

23 episodes

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