Clark Lai on How Generative AI is Transforming Oil and Gas

Digital Innovations in Oil and Gas with Geoffrey Cann

"We really kind of focus on the data and analytics side, really helping identify challenges where innovative data solutions, machine learning and AI technologies can be leveraged to drive more data driven insights."

In this episode, I’m in conversation with Clark Lai, the CEO of Motiv Innovation Group. Clark’s team helps businesses apply data analytics, machine learning and AI tools to some of their more intractable problems. A great example is letting generative AI models feast on proprietary company data, such as engineering content, and using those models to create first drafts of new engineered assets. They won’t be perfect, but the speed to get to an editable first draft is the real prize.

"Our client is able to simply search through unstructured text and the AI will be able to retrieve and reference the associated documents within their workspace."

Clark Lai is the CEO of Motiv Innovation Group—an internationally recognized, award-winning digital innovation and venture building company. Since 2013, Clark has led the strategic vision, execution, and expansion of various business units within Motiv. Under his leadership, Motiv has helped its clients and partners increase shareholder value by over $2 billion.

"Now that you have your documents embedded within this AI model, using generative AI, you can now generate net new content and net new value as a result."

With a commitment to excellence, Motiv has been honoured with several prestigious accolades, including The Webby Awards, W3 Awards, German Design Awards, and Ember Awards. He has over 16 years of software development experience in full-stack development, system architecture, cloud computing, data science, and machine learning. Clark has also successfully launched multiple ventures across a range of verticals, including advertising and PPC, health and wellness, data analytics, e-commerce and social commerce, professional services, and AI.

"We are solving the challenges for our team that actually matter. Rather than just building the next shiny toy."

USEFUL LINKS

• LinkedIn profiles (personal, business):

• Personal: https://www.linkedin.com/in/clarklai/

• Business: https://www.linkedin.com/company/motivdigital

• Website:

• https://motiv.digital/