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Ep 64 Digital Marketing Trends & Skills You Need to Know About in 2023 (EC Mixed)

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Manage episode 375073566 series 2177034
Content provided by Dawn McGruer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dawn McGruer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we're talking all about key digital marketing trends and essential skills for 2023.

We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms.

Curious about the real deal behind influencer numbers?

We debunk the world of vanity metrics and stress the importance of authentic engagement.

So let's future-proof your marketing game together.

Here are the highlights:

(3:56) The importance of personalisation and personalised marketing.
(4:40) The importance of building an authentic audience
(9:30) AI and automation are transforming the world of digital marketing.
(13:42) The digital marketing skills that professionals need.

Connect with Dawn:

Visit our Website - https://www.digitalandsocialmediaacademy.com/

Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book

Join the Facebook Group -

Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
  continue reading

89 episodes

Artwork
iconShare
 
Manage episode 375073566 series 2177034
Content provided by Dawn McGruer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dawn McGruer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we're talking all about key digital marketing trends and essential skills for 2023.

We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms.

Curious about the real deal behind influencer numbers?

We debunk the world of vanity metrics and stress the importance of authentic engagement.

So let's future-proof your marketing game together.

Here are the highlights:

(3:56) The importance of personalisation and personalised marketing.
(4:40) The importance of building an authentic audience
(9:30) AI and automation are transforming the world of digital marketing.
(13:42) The digital marketing skills that professionals need.

Connect with Dawn:

Visit our Website - https://www.digitalandsocialmediaacademy.com/

Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book

Join the Facebook Group -

Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
  continue reading

89 episodes

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