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Redefining Engagement: Innovative Trends in Digital Marketing
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Welcome to the Latest Episode of "Digital Marketing Today"
In today's vibrant episode, we delve into a whirlwind of groundbreaking digital marketing phenomena that are setting the pace for the future of advertising and stakeholder engagement. Join us as we unpack some of the most creative and significant strides in digital advertising, discussed in detail by industry leaders and marketing experts.
Episode Highlights Include:
- Ivee's Tailored Passenger Ads: Discover how Ivee is transforming passenger experiences in ride-hailing apps like Uber and Lyft by deploying personalized ads. Learn about the significant boost in ROI that brands like Wendy's and Andie are experiencing by leveraging this innovative marketing approach which merges the realms of Out of Home and Connected TV advertising.
- Executive Engagement via Social Media: We uncover key insights from the 'Social in the C-Suite' report, illustrating how top executives from Fortune 100 companies are harnessing platforms like LinkedIn and Twitter not only for outreach but as a pivotal tool in sculpting corporate identities and forging robust connections with stakeholders.
- Versus's Contextual AI Ads: Get a close look at Versus's revolutionary Seamless Ads technology, where AI helps place ads in a minimally invasive yet contextually optimized manner within interactive content. This technique has seen double the industry average in click-through rates, hinting at a new era of digital advertising where engagement and relevance triumph.
- Adaptive Strategies for Publishers: Insights from the World News Arctic Media Congress shed light on how major publishers like Condé Nast are adapting to the ever-evolving dynamics of social media. They now prioritize emergent platforms like TikTok and direct digital channels such as newsletters to keep connected with their audience in a shifting landscape.
This episode of "Digital Marketing Today" offers a panoramic view of how the digital marketing world is evolving. Tune in to explore these innovative trends that are reshaping how marketers engage with customers and how executives connect with their audiences. Whether you are a marketing professional, a business leader, or simply a digital marketing enthusiast, this episode is packed with insights that promise to inspire and inform.
Don't miss out on these exclusive discussions on Digital Marketing Today – your go-to podcast for all things digital marketing!
Links:
Ivee Announces New Agency and Brand Partners After Sold Out Upfront
H/Advisors Abernathy 2024 Digital Report Reveals Fortune 100 CEOs and CFOs Leverage Social Media to Bolster Corporate Reputation
Versus Announces Seamless Ads, Empowering Brands to Connect with Audiences Through More Personalized, Engaging Content
Condé Nast’s strategic approach to digital growth
200 episodes
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