))
Revolutionizing Digital Strategies: Shifts in Consumer Behavior, LinkedIn Success, and CTV Advertising Trends
Manage episode 428071061 series 3517916
Content provided by Allison Harris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allison Harris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Digital Marketing Today
Episode Summary: Explore the latest shifts in consumer behavior and innovative digital marketing strategies in this enlightening episode of Digital Marketing Today. Join us as we delve into how digital platforms are revolutionizing decisions in the financial services sector and beyond.
What's Inside This Episode:
- Changing Consumer Dynamics: Discover how consumer behavior within the financial service sector is shifting away from traditional referrals, especially among individuals nearing retirement. A study by Ficomm Partners highlights that only 29% of near-retirees consider referrals necessary, a stark contrast to 60% of older cohorts. Learn why digital marketing strategies are now more crucial than ever.
- B2B Success on LinkedIn: Dive into a case study of the Netty Award-winning LinkedIn campaign created by Digital Amplification for Corporate One Federal Credit Union. This campaign doubled website traffic and significantly enhanced engagement, setting a new benchmark for B2B digital marketing success.
- The Rise of Connected TV Advertising: Examine the latest trends in CTV advertising with insights from Pixalate’s Global Connected TV Ad Supply Chain Trends Reports. Discuss the dominance of Roku in market share, the challenges of ad fraud, and the advanced solutions necessary to safeguard the integrity of digital advertising investments.
Why Tune In?
Stay ahead of the curve in digital marketing by understanding the latest techniques and innovations that are shaping the industry. Whether you are interested in enhancing your marketing strategies or looking to grasp the latest industry trends, this episode packs invaluable insights and actionable advice that can transform your approach.
Join us on Digital Marketing Today, where the future of digital marketing unfolds in every episode!
Links:
Referrals Are Less Important for Nearing Retirement Audience Than Previous Generations
Digital Amplification's LinkedIn Campaign for Corporate One Federal Credit Union Wins Netty Award
Daily Search Forum Recap: July 9, 2024
Pixalate Introduces Connected TV (CTV) Ad Supply Chain Trends Reports by Platform Including Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV: Apple TV Sees +54% Global Market Share Increase YoY
217 episodes
Share
