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Google introduces extended search snippets & other new features – Digital Minute 12/12/17
Manage episode 193349145 series 1149837
Google has announced that search snippets are getting longer, with snippets now growing to as much as 230 characters, depending on the search query.
Google will dynamically increase the search snippet depending on the search result to from the current maximum of 160 characters, to as much as 230 characters.
The change is designed to try and answer the user query within the search results – something that is good for users, but potentially a problem to website owners, who could see traffic from organic search decline.
Read more on the blog at https://www.stickyeyes.com/2017/12/12/google-extends-snippets-in-big-changes-to-search-results/
117 episodes
Google introduces extended search snippets & other new features – Digital Minute 12/12/17
Digital Minute – the latest digital marketing news and analysis
Manage episode 193349145 series 1149837
Google has announced that search snippets are getting longer, with snippets now growing to as much as 230 characters, depending on the search query.
Google will dynamically increase the search snippet depending on the search result to from the current maximum of 160 characters, to as much as 230 characters.
The change is designed to try and answer the user query within the search results – something that is good for users, but potentially a problem to website owners, who could see traffic from organic search decline.
Read more on the blog at https://www.stickyeyes.com/2017/12/12/google-extends-snippets-in-big-changes-to-search-results/
117 episodes
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