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The industry’s biggest challenge: fusing search and social - Digital Minute 26/06/18
Manage episode 210340134 series 1149837
Content provided by Stickyeyes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stickyeyes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Surveys from Marin and Zazzle reveal that advertisers’ biggest challenge around the world in 2018 is the successful integration of search and social channels. Marin Software’s latest ‘State of Digital Advertising’ report revealed that 48% of advertisers named it as one of their three biggest challenges in relation to paid social. Social is now the most popular channel, overtaking search. Elsewhere, Zazzle’s report reveals that marketers are having some trouble convincing decision makers about the worth of content marketing, with expectations and pressure leading to poor perceived performance.
117 episodes
The industry’s biggest challenge: fusing search and social - Digital Minute 26/06/18
Digital Minute – the latest digital marketing news and analysis
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Manage episode 210340134 series 1149837
Content provided by Stickyeyes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stickyeyes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Surveys from Marin and Zazzle reveal that advertisers’ biggest challenge around the world in 2018 is the successful integration of search and social channels. Marin Software’s latest ‘State of Digital Advertising’ report revealed that 48% of advertisers named it as one of their three biggest challenges in relation to paid social. Social is now the most popular channel, overtaking search. Elsewhere, Zazzle’s report reveals that marketers are having some trouble convincing decision makers about the worth of content marketing, with expectations and pressure leading to poor perceived performance.
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Similar to Digital Minute – the latest digital marketing news and analysis
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
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…
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Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
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…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
A podcast about web design and development.
…
continue reading
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…
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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