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Why Facebook is scrapping 5,000 ad targeting options – Digital Minute 04/09/18

 
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Manage episode 216200179 series 1149837
Content provided by Stickyeyes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stickyeyes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Why Facebook is scrapping 5,000 ad targeting options – Digital Minute 04/09/18

As Facebook continues its efforts to clean-up its platform, and lessen its capacity to be used in divisive and damaging ways, it has announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting.

The move comes after a series of scandals for Facebook, and follows specific complaints about certain advertisers using the platform to discriminate against certain audience segments.

Digital Minute looks at what has changed, and what this could mean for social advertising strategy.

  continue reading

117 episodes

Artwork
iconShare
 
Manage episode 216200179 series 1149837
Content provided by Stickyeyes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stickyeyes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Why Facebook is scrapping 5,000 ad targeting options – Digital Minute 04/09/18

As Facebook continues its efforts to clean-up its platform, and lessen its capacity to be used in divisive and damaging ways, it has announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting.

The move comes after a series of scandals for Facebook, and follows specific complaints about certain advertisers using the platform to discriminate against certain audience segments.

Digital Minute looks at what has changed, and what this could mean for social advertising strategy.

  continue reading

117 episodes

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