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YouTube promises advertisers better targeting – Digital Minute 03/10/17
Manage episode 188752449 series 1149837
YouTube has announced a number of new features as it attempts to attract advertisers to the platform – and to overcome a difficult period for its advertising services.
Speaking at Advertising Week New York, YouTube’s Tara Walpert Levy, announced a series of new tools and features that it believes will make it easier for brands to reach more targeted audiences, and deliver more personalised content to those audiences.
The features include tools that will make it easier to measure the impact of advertising, both online and offline, and features that will automatically “piece together” content elements to find the most appropriate ad for that user.
117 episodes
YouTube promises advertisers better targeting – Digital Minute 03/10/17
Digital Minute – the latest digital marketing news and analysis
Manage episode 188752449 series 1149837
YouTube has announced a number of new features as it attempts to attract advertisers to the platform – and to overcome a difficult period for its advertising services.
Speaking at Advertising Week New York, YouTube’s Tara Walpert Levy, announced a series of new tools and features that it believes will make it easier for brands to reach more targeted audiences, and deliver more personalised content to those audiences.
The features include tools that will make it easier to measure the impact of advertising, both online and offline, and features that will automatically “piece together” content elements to find the most appropriate ad for that user.
117 episodes
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