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Management Structure Essential in Politics and Business with Matt Krayton Publitics
Manage episode 394081779 series 2949198
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Matt Krayton, Founder of Publitics, shines a light on the need for a management structure in political campaigns as much as in a business. Starting from the digital perspective, Matt has developed the InfluenceIQ approach, a unified framework to break down silos for making better campaign decisions.
We talk about:
- Mechanisms for making decisions to execute on strategy
- Preparing for rapid response and when to do nothing
- Targeting voters across platforms and where to allocate resources
- Value of social listening for developing messages
- How to combat misinformation and disinformation and the need for third-party validation to push back
- Fighting disengagement of voters
#Publitics #PoliticalCampaigns #Voters #RapidResponse #Election2024
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