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The Authenticity Industries with Michael Serazio Author and Associate Professor

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Manage episode 398916532 series 2949198
Content provided by Karen Jagoda and Karen jagoda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Jagoda and Karen jagoda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michael Serazio is an Associate Professor in the Department of Communications at Boston College and author of The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics. Calling authenticity the moral framework of our time, Michael addresses whether politicians can fake authenticity and what gives inauthenticity away. Drawing on observations of reality TV, social media, pop music, commercial advertising, and electoral politics, Michael has written a thought-provoking analysis of how politicians are becoming more like brands and brands are acting more like politicians.

We talk about

  • How authenticity is created and demonstrated
  • The different kinds of authenticity
  • Perception of the authenticity of male and female candidates
  • Role of influencers and nano-influencers in establishing candidate authenticity
  • What will be seen as authentic in 2024 campaigns

#MichaelSerazio #TheAuthenticityIndustries #PoliticalCampaigns #PoliticalMessaging #VoterPersuasion #Authenticity

The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics by Michael Serazio

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 398916532 series 2949198
Content provided by Karen Jagoda and Karen jagoda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Jagoda and Karen jagoda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michael Serazio is an Associate Professor in the Department of Communications at Boston College and author of The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics. Calling authenticity the moral framework of our time, Michael addresses whether politicians can fake authenticity and what gives inauthenticity away. Drawing on observations of reality TV, social media, pop music, commercial advertising, and electoral politics, Michael has written a thought-provoking analysis of how politicians are becoming more like brands and brands are acting more like politicians.

We talk about

  • How authenticity is created and demonstrated
  • The different kinds of authenticity
  • Perception of the authenticity of male and female candidates
  • Role of influencers and nano-influencers in establishing candidate authenticity
  • What will be seen as authentic in 2024 campaigns

#MichaelSerazio #TheAuthenticityIndustries #PoliticalCampaigns #PoliticalMessaging #VoterPersuasion #Authenticity

The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics by Michael Serazio

  continue reading

100 episodes

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