))
The Bigger Hammer a Look at the Obama McCain 2008 Campaigns with Keith Gaby Director
Manage episode 401144304 series 2949198
Content provided by Karen Jagoda and Karen jagoda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Jagoda and Karen jagoda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Keith Gaby is the Director of The Bigger Hammer: Race for the White House a Look at the 2008 Obama-McCain Race for President and communications expert. This behind-the-scenes documentary is a time capsule of presidential campaigns before the proliferation of social media and mobile devices. The film presents a balanced picture of the strategies and tactics of the advisors to Obama and McCain and how they handled challenges and opportunities.
We talk about:
- The motivation for the creation of this film
- Crisis management style of each campaign
- Crafting the candidate's message and image
- What the Bigger Hammer means for campaigns
- The impact of the addition of Sarah Palin as McCain's running mate
- Expansion of the role of celebrities and social media influencers in political campaigns for reaching low-information and swing voters
- Lesson learned: Nothing is more important than the quality of the candidate
#KeithGaby #TheBiggerHammerFilm #Obama #McCain #2008PresidentialElection #PresidentialCampaigns #PoliticalCampaigns
100 episodes
Share
