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Media Bubbles and Voter Behavior with Daniel Scantlebury Resonate
Manage episode 423644118 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them.
We talk about:
- Use of Predictive Resonate Elements to target specific voter segments
- Persuadable, swing, and disengaged voters
- Educating clients about the use of AI in developing campaign media plans
- Near real-time analysis of online voter behavior
#Resonate #Voters #AI #VotingBehavior #VoterSegmentation
108 episodes
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Manage episode 423644118 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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- Near real-time analysis of online voter behavior
#Resonate #Voters #AI #VotingBehavior #VoterSegmentation
108 episodes
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