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Targeting Voters in a Post-Cookie World with Bryan Miller Neptune Ops
Manage episode 414356958 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bryan Miller, President of Neptune Ops, discusses how browser companies are changing their policies regarding the use of cookies to locate specific individuals and the need for new campaign strategies to find and persuade voters online. In the post-cookie world, political consultants must consider new identifiers based on other data, surgical contextual targeting, and geo-fencing.
We talk about:
- What replaces cookies to identify and target specific voters or groups
- Voting propensity, voter turnout, and when people decide how they are going to vote
- Finding persuadable voters
- How voters are consuming media
- Use of humor in political and advocacy ads
- Reaching diverse and younger voters
- Election Month not Election Day
#NeptuneOps #TargetingVoters #PostCookies #PoliticalAdvertising
108 episodes
Share
Manage episode 414356958 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bryan Miller, President of Neptune Ops, discusses how browser companies are changing their policies regarding the use of cookies to locate specific individuals and the need for new campaign strategies to find and persuade voters online. In the post-cookie world, political consultants must consider new identifiers based on other data, surgical contextual targeting, and geo-fencing.
We talk about:
- What replaces cookies to identify and target specific voters or groups
- Voting propensity, voter turnout, and when people decide how they are going to vote
- Finding persuadable voters
- How voters are consuming media
- Use of humor in political and advocacy ads
- Reaching diverse and younger voters
- Election Month not Election Day
#NeptuneOps #TargetingVoters #PostCookies #PoliticalAdvertising
108 episodes
All episodes
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Similar to Digital Politics with Karen Jagoda
The day's biggest news dissected by the day's newsmakers. Diverse opinions from across the political spectrum. The show that makes you decide, are you the Left, Right or the Centre?
…
continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
…
continue reading
This is the latest news in English from NHK WORLD RADIO JAPAN. This service is daily updated. For more information, please go to https://www3.nhk.or.jp/nhkworld/.
…
continue reading
An independent podcast examining what the U.S. Congress is doing with our money and in our names. www.congressionaldish.com Follow @JenBriney on Twitter
…
continue reading
"OPB Politics Now" is a weekly podcast that takes a deep dive into the hottest political topics in Oregon and the Northwest. Every Friday, OPB’s political reporters and special guests offer in-depth analysis, discussion and insight into candidates, events and issues.
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Podcast by Chapo Trap House
…
continue reading
Left, Right & Center is KCRW’s weekly civilized yet provocative confrontation over politics, policy and pop culture.
…
continue reading
Amanpour is CNN International's flagship global affairs interview program hosted by Chief International Correspondent Christiane Amanpour.
…
continue reading
Ever wondered how automation will change the world? Maybe you puzzle over what India could do to ease traffic congestion, or how China's aircraft carriers will transform Indian Ocean geopolitics? All Things Policy, a daily podcast brought to you by the Takshashila Institution, brings you all the answers. Every weekday, our researchers break down complex economic and geopolitical ideas through the lens of current events. For everyone from the busy executive to the curious student, All Things ...
…
continue reading
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