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Voter Segmentation in the Shifting Political Landscape with Daniel Scantlebury Resonate

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Manage episode 434009357 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is eager to dive into the data he is collecting about voters and where they find information. With the explosion of affinity groups mobilizing to support the Harris-Walz campaign, Daniel is using his insights to better understand and predict voting behavior and targeting opportunities. Existing voter segments used for messaging and targeting are under the microscope and subject to change.

We talk about:

  • Self-organized groups and reaching these niche audiences
  • What the term Progressive means
  • Which candidates are considered old
  • Media bubbles
  • Impact of grassroots activity on voter turnout

#Resonate #Voters #Progressive #VotingBehavior #Grassroots #VoterTurnout #Organizing #VoterSegmentation #HarrisWalz #Election2024

Resonate.com

  continue reading

108 episodes

Artwork
iconShare
 
Manage episode 434009357 series 1171999
Content provided by RadioActive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RadioActive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is eager to dive into the data he is collecting about voters and where they find information. With the explosion of affinity groups mobilizing to support the Harris-Walz campaign, Daniel is using his insights to better understand and predict voting behavior and targeting opportunities. Existing voter segments used for messaging and targeting are under the microscope and subject to change.

We talk about:

  • Self-organized groups and reaching these niche audiences
  • What the term Progressive means
  • Which candidates are considered old
  • Media bubbles
  • Impact of grassroots activity on voter turnout

#Resonate #Voters #Progressive #VotingBehavior #Grassroots #VoterTurnout #Organizing #VoterSegmentation #HarrisWalz #Election2024

Resonate.com

  continue reading

108 episodes

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