Permanent Projection Mapping on the Walk of Fame

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The TCL Chinese Theater originally opened its doors in 1927, and the grand opening is known for hosting the most thrilling theater opening in motion picture history. The theater has always been one of Hollywood’s biggest attractions on the Walk of Fame, and thanks to a permanent projection mapping project dubbed “Hollywood Lights,” which launched on the theater’s 90th anniversary, the historic L.A. landmark is finding new audiences after nightfall. At sundown, four-minute shows begin in celebration of Hollywood's most iconic films and continue through the night every 20 minutes.

Christie Digital, a leader in delivering visual and audio experiences, was selected to develop this digital media project along with the TCL Chinese Theater. Jan Miller, Christie’s Senior Experience Designer, joins us to reveal the digital signage story behind “Hollywood Lights,” which won a Silver APEX Award this year at Digital Signage Expo. For more case study information about this incredible project, click here.

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52 episodes

#Tech #Digitalmedia #Digitalsignage #Digitalsignageexpo #DOOH #Digital Signage Expo