Matthias Lüfkens: The #Twiplomacy studies

#DigitalDiplomacy

In this episode of The #DigitalDiplomacy Podcast we talk to Matthias Lüfkens, who is Head of Digital at the PR agency Burson Cohn & Wolfe in Geneva, Switzerland, and author of the annual #Twiplomacy study.

In the interview, Matthias Lüfkens talks about the results of the Twiplomacy study 2018 and the changes he has witnessed in the diplomatic uses of social media since he started the study series in 2012. Lüfkens tells us how world leaders and foreign ministries use the different social media platforms, what they communicate, and who they direct their messages to. He talks about the need for diplomatic actors to be on social media, disinformation, filter bubbles, risks and mistakes, why the Danish Prime minister Lars Løkke Rasmussen and Foreign Minister Anders Samuelsen are among his favorite digital diplomats and much more.

You can follow Matthias Lüfkens on Twitter as @luefkens. You can find more information about the different Twiplomacy studies at @Twiplomacy and read them here: https://twiplomacy.com .

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We’ll be back soon with more interviews with interesting perspectives on the way diplomacy is changing, evolving, and adapting to the disruptive changes our societies are undergoing these years.

The #DigitalDiplomacy Podcast is produced by the Embassy of Denmark in Spain. It is edited and hosted by Communications Officer Mikkel Larsen.

Music by Bebeto, “Ambient Loop” ((CC) / https://freesound.org/people/bebeto/sounds/554/ ).