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Aviva Goldfarb: How to Monetize When Everything is Free

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When? This feed was archived on July 09, 2018 00:00 (6+ y ago). Last successful fetch was on July 03, 2023 07:32 (1+ y ago)

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Manage episode 167308714 series 1001763
Content provided by Robert H. Smith School of Busniess and The Dingman Center for Entrepreneurship at the Robert H. Smith School of Bu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert H. Smith School of Busniess and The Dingman Center for Entrepreneurship at the Robert H. Smith School of Bu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this week's episode of Bootstrapped, we talked with Aviva Goldfarb, founder of the Six O'Clock Scramble. This online meal planner offers busy parents health-conscious solutions for the daily scramble of cooking a family dinner. Aviva admits "my biggest competitor is free." Aviva monetized her idea through a membership model, offering dietitian-approved recipes that can be made quickly, along with a mobile grocery list. By requiring customers to submit a credit card to activate their free trial, Aviva has managed to gain a sizable following with a 60-70% customer retention rate.

  continue reading

63 episodes

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Archived series ("Inactive feed" status)

When? This feed was archived on July 09, 2018 00:00 (6+ y ago). Last successful fetch was on July 03, 2023 07:32 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 167308714 series 1001763
Content provided by Robert H. Smith School of Busniess and The Dingman Center for Entrepreneurship at the Robert H. Smith School of Bu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert H. Smith School of Busniess and The Dingman Center for Entrepreneurship at the Robert H. Smith School of Bu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this week's episode of Bootstrapped, we talked with Aviva Goldfarb, founder of the Six O'Clock Scramble. This online meal planner offers busy parents health-conscious solutions for the daily scramble of cooking a family dinner. Aviva admits "my biggest competitor is free." Aviva monetized her idea through a membership model, offering dietitian-approved recipes that can be made quickly, along with a mobile grocery list. By requiring customers to submit a credit card to activate their free trial, Aviva has managed to gain a sizable following with a 60-70% customer retention rate.

  continue reading

63 episodes

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