Episode 275: 400k Followers: "How I Did It" with Lauren Hale

Direct Sales Done Right

Lauren went viral being herself! On this week on The Direct Sales Done Right podcast, Lauren Hale is sharing her story about how she changed her content to be more aligned and authentic to be able to build her connections on Instagram.
Lauren Hale is 43 years old and a self taught makeup artist specializing in teaching women over the age of 40 how to use and apply makeup to their changing skin. She also shares how she is navigating the 40’s talking about loving your chamging skin, perimenopause, anxiety and raising teens all while operating multiple businesses.
Lauren thoroughly enjoys helping women learn to love the skin they are in. She has also grown her social media following organically to over 600k on multiple platforms by being authentically herself. She has been featured on GMA, The Sun, multiple podcasts and The NY Post for her makeup tips.
Connect with Lauren here:
Instagram: @laurenlhale
Website: laurenhalebeauty.com
Color Match for Free: https://www.laurenhalebeauty.com/colormatch
HIGHLIGHTS:
4:33 Start Of Laurens Direct Sales Journey
8:24 Lauren first using social media
13:06 What made Lauren grow her interactive following on Instagram
16:46 Sales for Lauren once she went viral
20:36 Mindset work with Lauren
21:39 Ah-ha moment for Lauren
22:50 Mindset blocks that Lauren overcame
26:15 Strategy that Lauren follows for her social media content
32:36 Building trust with your content
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