The Business of Benevolence: How Technology is Changing Charitable Giving in Canada

Disruptors

It’s something that’s always been a part of the Canadian identity, but has taken on a new urgency over the past twelve months: our tendency to support charities, non-profits, and community organizations. In 2018, Canada’s charitable sector was the second largest on the planet, and we also had one of the highest rates of volunteerism in the world, trailing only the United States, New Zealand, and Norway. Then came the COVID-19 pandemic.

On this episode of Disruptors, an RBC Podcast, host John Stackhouse is joined by Kelly Schmitt, the incoming CEO of Benevity, in her first major interview since being announced as the next head of the Calgary-based company that’s trying to “infuse a culture of goodness into the world”. Together, John and Kelly dig into the challenges charities have been facing — both before and during the pandemic — and how the digital pivots many groups had to pull off almost overnight could signal a fundamental change to the way organizations raise funds in the future.

This podcast also features appearances from Todd Minerson, Country Director, Canada, at Movember, Eric Windeler, the Founder and Executive Director of Jack.org, and Luc Hartwick, the Rocketman Team Lead at RBC Ventures. Together, they challenge some of the conventional wisdom about the way charities do their important work, and provide invaluable insight into how nonprofits must evolve their operations and their thinking to thrive in the years ahead.

Notes:

You can click the following links to learn more about Benevity and its journey to ‘unicorn’ status. For details on the charities featured in this episode and the work they’re doing in our communities, visit Movember.com and Jack.org. For more on how RBC Ventures partners with entrepreneurs and industry leaders to create products and services that go beyond banking, visit RBCVentures.ca. In this podcast, John also refers to a previous Disruptors episode about gaming and esports, featuring a segment on the Princess Margaret Cancer Foundation, which you can find HERE.