EP 28: 'Why Public Relations is MUST for Any Sized Business' with guest Andrea Pass

DIVA Deep Dive

Have you ever wondered what it takes to turn a brand into a media sensation? Andrea Pass, a seasoned public relations maestro, joins us to unravel the mysteries of crafting impactful PR narratives that resonate with audiences and elevate businesses. Her transition from the tactile world of messenger-delivered press kits to the swift currents of digital pitches defines a career studded with insights only a true connoisseur of media relations can offer. We navigate Andrea's path from the CBS radio division to establishing her own firm, celebrating the resilience and fervor that underscore her philosophy: exceeding client expectations while nurturing a symbiotic partnership.
Stepping into the PR arena isn't just about shining in the spotlight—it's a dance of preparedness and perception. Andrea underscores the imperative of clients being media-ready, shining a light on the pitfalls of outdated websites and ghost-town social media profiles. She shares her craft of building trust, managing expectations, and the art of timely campaigns that resonate with media outlets. The conversation then pivots to the personal, as Andrea recounts the pivotal moment she embraced entrepreneurship, inspired by literary giant Mitch Albom and the solidarity of female business owners. Her tale is a testament to finding balance between the professional and personal, and nurturing a business that not only succeeds but reflects your core values.
In the dynamic tapestry of media PR, Andrea weaves her advice with the finesse of a seasoned artisan, advocating for the powerful impact of earned media coverage. Embracing the longevity of evergreen content, she stresses educating clients on strategic choices for their media presence. Echoing throughout the episode is her advocacy for mentorship and continuous learning, a clarion call for those embarking on their entrepreneurial journey. Make sure to grab the nuggets of wisdom Andrea leaves behind, as they might just be the catalyst you need for your own public relations breakthrough. And don't forget, for those eager to connect with Andrea or dive deeper into the realm of PR, you can connect with her below:
www.AndreaPassPR.com
https://www.facebook.com/AndreaPassPublicRelations/ https://www.linkedin.com/in/andrea-pass/ https://www.instagram.com/Andrea_Pass_PR/
https://twitter.com/NJ_Andrea

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Chapters

1. Impacting Lives and Businesses Through PR (00:00:00)

2. Clients in PR (00:07:34)

3. Entrepreneurship, Balance, and Media Coverage (00:18:55)

4. Media PR Advice With Andrea (00:24:00)