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''Especially in multicultural marketing, most of the things that brands did were old and traditional'' Serhat Ekinci, Managing Director of Unite, Omnicom Media Group.
Manage episode 332526563 series 3336800
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In this week’s podcast, our CEO Leila McKenzie-Delis has a conversation with Serhat Ekinci, Managing Director of Unite, Omnicom Media Group.
Here’s what they discuss:
🚀Serhat's professional background in the world of creative, digital, media, advertising and consulting as well as his rich cultural background (Turkish/Kurdish) that influences his work and passion projects
🚀Importance of media representation in content, communication and data to be inclusive because people will not feel included when the work they do doesn't represent them
🚀Importance of highlighting both visible and invisible differences as well as cultural nuances in advertising so that consumers feel represented
🚀Moving from unconscious exclusion to conscious inclusion and the need for content to be relevant to everyone
🚀How diversity across different levels challenges the way in which organisations operate
🚀Identity crises, cultural nuances and the power of conversation to learn from each other and build bridges
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