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EP. 101- SEND MORE EMAIL!?! [GUEST EPISODE] w/ Mary Keough

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Manage episode 412263319 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable.
Key Discussion Points:

  • Why email marketing is an under-leveraged opportunity, especially for B2B companies
  • Mary's recommendation to send 3-5 emails per week to effectively grow your business
  • Tips for getting leadership buy-in on injecting more humor and personality into rigid B2B marketing
  • How Mary grew her personal brand on LinkedIn with quality content, consistent posting, and expanding her initial network

Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

  continue reading

110 episodes

Artwork
iconShare
 
Manage episode 412263319 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable.
Key Discussion Points:

  • Why email marketing is an under-leveraged opportunity, especially for B2B companies
  • Mary's recommendation to send 3-5 emails per week to effectively grow your business
  • Tips for getting leadership buy-in on injecting more humor and personality into rigid B2B marketing
  • How Mary grew her personal brand on LinkedIn with quality content, consistent posting, and expanding her initial network

Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

  continue reading

110 episodes

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