The daily drama of money and work from the BBC.
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Dog ’n’ Bone: Peter Zillig and CMO insights
Manage episode 321787320 series 2112179
Content provided by Propeller Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Propeller Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What do brands really want from agencies? How can agencies become more effective - and more indispensable - partners? In this episode of the Dog ‘n’ Bone, we explore what really matters to brands - as curator and host Martin Loat is joined by Peter Zillig, Director of Marketing at Ford Europe. Peter has worked across the aisle of both agencies and brands from Compaq, TAG, Euro RSCG (Havas) and Cheil UK. Together the pair dig up what really matters to the people in charge of marketing budgets. A special thank you goes to James Irvine of Wunderman-Thompson for sending in their question to the show. Be sure to like the podcast, leave a rating and subscribe for more valuable insider insights.
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56 episodes
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Manage episode 321787320 series 2112179
Content provided by Propeller Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Propeller Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What do brands really want from agencies? How can agencies become more effective - and more indispensable - partners? In this episode of the Dog ‘n’ Bone, we explore what really matters to brands - as curator and host Martin Loat is joined by Peter Zillig, Director of Marketing at Ford Europe. Peter has worked across the aisle of both agencies and brands from Compaq, TAG, Euro RSCG (Havas) and Cheil UK. Together the pair dig up what really matters to the people in charge of marketing budgets. A special thank you goes to James Irvine of Wunderman-Thompson for sending in their question to the show. Be sure to like the podcast, leave a rating and subscribe for more valuable insider insights.
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continue reading
56 episodes
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Similar to Dog ’n’ Bone
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
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continue reading
Evan Davis hosts the business conversation show with people at the top giving insight into what matters.
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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