Evans ’n’ Wood

Dog ’n’ Bone

In this festive episode of the Dog ‘n’ Bone the Managing Director of Marketing & Digital at Direct Line Group Mark Evans and System1’s Chief Innovation Officer Orlando Wood share their perspectives on the creativity and effectiveness of 2020’s crop of Christmas TV ads. Listen to find out why carrots are cool, why referencing COVID was a no-no and where John Lewis’s effort slipped up as Mark and Orlando discuss their favourite festive ad spots in a conversation curated by Propeller Group chairman Martin Loat. To watch the ads mentioned as you listen, go to this page on the Propeller website where you will find links for each spot and the time when it crops up in the conversation: https://propellergroup.com/carving-up-christmas-ad-offerings-propellers-dog-n-bone-podcast/ Mark draws on his client-side experience to explain the ads he likes and the ones he’s not wowed by, while Orlando explains which ads are top of the tree based on market research company System1’s star rating evaluation method. Find out more about the star rating method, including a list of the global Top 10 Ads at the link here: https://system1group.com/xmas The chat also covers the gap between the boundary-pushing agenda of adland creatives and what the general public enjoys watching, the diversity row that erupted around Sainsbury’s ad and why you should wear trousers when on a video call with Karen Blackett OBE.