Leveraging Lateral Thinking to Solve Complex Problems with Brent Feldman from Matchbox Design Group

#dogoodwork

Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA’s program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field.

Who’s The Guest? Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is to make the web better - more performant, more accessible because the web is meant for everyone. He's also the host of the marketing podcast, Mix & Matchbox as well as the host of a podcast with his kids called the Weird Snack Show.

Episode Highlights

• How being a generalist can provide different perspectives to solve complex problems
• Importance of gaining deep knowledge from different industries and applying it to solve problems
• Example how to understand and cater to the needs of a specific audience
• Emerging trends in the marketplace and the current interest in Artificial Intelligence
• The uses of AI in data analysis and the potential opportunities it could bring

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Brent Feldman
• https://matchboxdesigngroup.com
• https://www.linkedin.com/in/brentfeldman/

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