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"High Quality" Content Isn't Real
Manage episode 404841639 series 3556092
Content provided by Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Quality content is a north star for companies, founders, CEOs and marketers alike. But few agree on what “quality” means. Those who do have a definition are often missing important criteria that can lead to ineffective marketing content that flops despite following their “quality” rules.
Quality as it relates to content and marketing is relative because it isn't just about the perfection of what you are creating in your marketing strategy. Quality in marketing is also determined by how effective the content you’re producing is impacting company growth.
Listen to top B2B marketing execs, Margaret Kelsey (VP of Marketing at Openview, Director of Brand and Creative at Invision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) set the record straight on what quality means and how to achieve it.
Connect with Devin: https://www.linkedin.com/in/devinbramhall/
Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/t
Subscribe to our newsletter: https://dontsaycontent.substack.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
Sponsored by Ahrefs: https://ahrefs.com/
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