Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the ...
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In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO.
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Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk ...
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Rachel Downey is a millennial founder, executive producer, and CEO. And she has lots of questions. Join Rachel as she sets out to ask her toughest questions about leadership, life, and honing her craft to some of the most inspirational people she knows.
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Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall
44:59
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Devin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years. Devin Bramhall is a content marketing legend. After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a success…
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Never Forget - Human Connection Sets You Apart
31:25
31:25
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We’ve talked about a lot of things the past 17 episodes—so where have we landed among the strategies and thoughts and endless fodder around the “state of marketing” at the end of this season? Well, we can tell you we’re looking forward to some genuine human connection and fostering authentic content creation in the coming months more than we are in…
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Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury
50:04
50:04
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Eloise (Shuttleworth) Salisbury, newly named Chief Customer Officer at AutogenAI, recounts lessons from 5 years of building Iterable's customer success program from the ground up, how she's approaching her first 90 days in a new CS leadership role, and why she founded Women in SaaS. What does it take to build an enterprise-level customer success pr…
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Adaptive Content Marketing is the Way Through This Mess (with George Chasiotis)
54:11
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When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capitalize on timely opportunities (the term "growth hacks" comes to mind - with shame), and experiment constantly all while making progress towards their growth goals. Is this the marketing utopia we've …
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The K-Hole Echo Chamber of Marketing Lunatics aka LinkedIn These Days
39:51
39:51
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39:51
For all the hype around marketing right now, very little is actually happening besides Google solidifying its dictatorship over businesses trying to use the internet for some free marketing. Nothing is free anymore it seems, except the public displays of insanity by humans on the internet. It’s basically become an adult children’s book of attempted…
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Product Launches at PlayStation, Rippling & Ignition with Derek Osgood
51:42
51:42
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Derek Osgood, Founder & CEO of Ignition, shares product marketing lessons from leading 9 major launches at PlayStation, reinventing a software category at Rippling, and founding Ignition—a product management platform. Derek Osgood is a career product marketer turned founder. He's made a career out of leading product launches at PlayStation and Ripp…
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How’s Misogyny Doing Since The Last Time We Talked About It?
40:58
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We’re not outspoken; we’re speaking…the truth. Our culture doesn’t support women in the workplace effectively (or in some cases, at all), and it doesn’t support the men who are trying to operate and lead equitably, either. But let’s give the bulk of the credit where it’s due: there’s a significant number of men and women who don’t support change ei…
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Senior Marketers Gather & Pretend Everything is OK
24:59
24:59
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24:59
We had just recorded an episode about CMOs being anxious when Devin attended AudienePlus’s Golden Hour conference, where the IRL of stressed-out and disillusioned marketers was not only the prevailing topic but also the mood of attendees. This one-day event was a cathartic gathering of senior marketers eager to get their feelings out (then drink th…
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RevOps Masterclass: Jen Igartua on building Go Nimbly
52:07
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52:07
Jen Igartua, CEO at Go Nimbly, shares what she's learned in her 8 years of building a service-based business, plus tons of advice for RevOps teams. Jen Igartua, CEO of Go Nimbly, joins Alex on this week's episode to talk all things RevOps. First she uncovers what went into building her RevOps consultancy, including how they developed their service …
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CRO & the Future of Marketing Strategy (with Ned MacPherson)
56:14
56:14
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56:14
Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determin…
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Building Relationships is Free: Balancing Budget + Creativity in Marketing (with Rachel Elsts Downey)
57:18
57:18
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57:18
Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successful marketing mix looks like. But explaining that to stakeholders isn't always easy. As marketers we have to be both business strategists, human connectors and creatives. Today we're talking with Rachel…
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How ShipBob became an ecommerce giant with CMO Casey Armstrong
47:44
47:44
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Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation. Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career. On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including: Why they started wit…
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It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult. The average day of a CMO right involves trying to strategically plan growth when even demand gen…
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From Founding AE to VP: Conor Dragomanovich's rise at Productboard
48:22
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Open AI's Conor Dragomanovich shares his personal sales career growth story at Productboard, where he went from founding AE to VP of Commercial Sales in only 5 years. As a two-time founding AE, Conor Dragomanovich knows all about what it takes to start and build a successful sales team. On today's episode, Conor and Alex chat about Productboard's e…
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What Should a Marketing Team Look Like NOW?
42:52
42:52
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42:52
What makes a marketing function successful today? There are new trends and old playbooks, but what marketers do startups really need? And what about bigger companies? We talk structure, success, and our big dreams for what it looks like in the future. Join us as we chat through what types of marketers we see rising to the top now, and how marketing…
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Personal Branding: You’re (Still) Being Silly About It
40:45
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We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives? Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to harness your reputation. Yes, even if …
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Out of Home Advertising: Chris Gadek on leading growth at AdQuick
51:54
51:54
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Chris Gadek, CRO at AdQuick, shares the company's growth story and best practices for out-of-home advertising in B2B. Out-of-home advertising is one of the most underrated strategies for B2B startups. Billboards might feel like a tactic reserved for large corporations, but Chris Gadek from AdQuick actually recommends them for Series A startups. Tha…
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Does AI Change What We Think About Quality Content?
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Ok, ok. So, we’ve all been wrapping our heads around how to use AI in our content marketing production and distribution for a bit now. It’s time we talk about it. In this episode, we dive into some bigger questions. How should you think about AI? How will it affect quality? What does AI change? And what will always remain? If you’re using AI, or if…
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Sales Enablement at Algolia & Sigma Computing with Lish Barber
44:46
44:46
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Lish Barber, Senior Director of Enablement at Sigma Computing, shares stories and lessons from building early enablement programs at iHeartMedia, Algolia, and Sigma Computing. After starting her career in sales at iHeartMedia, Lish Barber accidentally fell into a sales operations role overnight. It was there that she started her long career in enab…
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Mastering Senior Leadership Dynamics at Corporate Giants with Atlassian's Ashley Faus
1:01:32
1:01:32
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As you ascend to higher levels in your career, your most valuable skill becomes navigating internal politics, policy, and process. It's not just about managing up when you work for large companies, it's about managing many senior stakeholders and the dynamics they bring with them. Competency goes a long way to getting the opportunities you want, th…
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You're Killing ROI with Your Marketing Attribution
35:25
35:25
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35:25
This is the best episode we’ve ever recorded. Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever s…
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How Does a Scandal (like Theranos) in the Media Impact Your Ability to Raise Money? [with Ellen Williams]
5:44
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Imagine trying to raise money in instrument science during the Elizabeth Holmes scandal. That’s exactly what happened to Ellen Williams. She’s the VP of Business Development at Exum Instruments, who developed an actual mass spectrometer box that can give you the full periodic table of anything you test in a matter of minutes, without using a full l…
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Marketers: You Are Ruining Your Own Career Growth
29:11
29:11
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29:11
No one taught us the new skills we needed when we became heads of marketing/VPs of marketing. All of a sudden, the majority of our work wasn't marketing itself. Not the external stuff. The majority of our work was executive alignment around the priorities and budget of marketing. And to do so in an exec team that - for the most part - didn't have a…
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How Yelp Built a $750m Sales Engine with Pete Hancock
48:28
48:28
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48:28
Pete Hancock, former VP of National Sales at Yelp and current SVP of Global Sales at Restream, shares stories from the early days of Yelp's go-to-market plan. During his 11 years at Yelp, Pete Hancock helped the then-startup grow from $1m in revenue to over $750m. He also built a rigorous sales program that trained thousands of AEs. In this episode…
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Replay: What Are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]
9:18
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In this replay episode, As Rachel is investigating what makes the best brands the best as she grows her own company and brand. What makes brands stand the test of time? Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She’s been crafting and strategizing brand-defining content for over a decade. Her answer? Take inspiration from what …
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The Benefits of Being Completely Audacious
35:55
35:55
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35:55
Audacity - or as the kids call it: delulu. You need more of it in your life. In this episode, we explore our own relationship with audacity, how to cultivate it, why it’s so elusive to maintain, and why it’s so important at this (and any point) in your career. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partne…
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What Are the Most Common Mistakes B2B Brands Make When Launching a Media Strategy? [with Devin Reed]
8:47
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Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel asks the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK …
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Marketers Are Actually Business Strategists (If You Do It Right)
31:52
31:52
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31:52
Is marketing a creative or business role? We believe that marketing should be heavily involved in business strategy - not just creative strategy. But oftentimes, the marketing teams are positioned to support business growth rather than craft the strategy itself. In this episode, we explore how founders/CEOs can deploy their marketing function to fo…
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What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
37:18
37:18
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It’s a tough moment: You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing. What background do you look for? How do you set them up for success? We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles a…
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Here’s What Exactly to Do When You Feel Like a Failed Marketer
1:02:32
1:02:32
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Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flux; and companies are switching up their marketing organizations and leadership.…
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Leading Revenue at Shopify & Owner: Kyle Norton on selling to SMBs
48:05
48:05
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Kyle Norton, CRO of Owner, shares learnings from launching Shopify's retail POS program and building Owner's sales team. Kyle Norton has led sales teams at two unicorn companies — League and Shopify. While leading sales at League, he grew revenue to $20 million and scaled their sales team to 40 reps. 3 years later, he joined Shopify as Head of Reve…
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Here's a bonus episode from Devin's conversation with Joei Chan on her post, Good Boss, Bad Boss. It's a meaty one where she share lots of secrets about being a good and bad boss, and stories from her time as the boss of all bosses (CEO). Also, season 4 is dropping soon! We're kicking off season 4 on 2/6 with a live show on YouTube. You won't want …
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Selling to Developers: Hector Hernandez on scaling LaunchDarkly & Teleport
49:45
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Hector Hernandez, CRO at Teleport, shares sales lessons from taking two developer-focused platforms — LaunchDarkly and Teleport — upmarket. When Hector Hernandez joined LaunchDarkly in 2017, they already had $1 million in revenue. Instead of focusing just on scaling, they were looking for a sales team to help them evolve past their PLG motion. Sinc…
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Have you missed us?! Don’t Say Content season 4 is coming back on February 6th, and we’d love for you join us—here on the feed or live, on Youtube. We’re starting the season off on YouTube live on February 6th at noon ET. But don’t worry, we’ll drop the live show on the podcast feed if you can’t make it. Wanna join us live? Check out our YouTube ch…
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BONUS: Margaret Kelsey's Strategic Brand Flywheel on Marketing Powerups
1:02:19
1:02:19
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Bonus episode time! Before season 4 drops, enjoy this bonus episode where Margaret joined Ramli John's Marketing Powerups podcast to talk about her strategic brand flywheel. Like what you hear? Check out Ramli's podcast here: https://marketingpowerups.com/podcast/ For more from Devin + Margaret, head to dontsaycontent.com. Created in partnership wi…
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Sprinklr's First AE: Jason Fishkind's 10-year sales journey at Sprinklr
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Jason Fishkind recounts Sprinklr's sales journey from $5m to $500M in ARR. Sprinklr is one of the biggest names in social media management, but it didn't start out that way. As Sprinklr's first AE, Jason Fishkind helped the company 100x their growth from $5M to $500M ARR -- accelerating them through their IPO and earning a valuation of over $4 bill…
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Zenefits' Aggressive Growth: Robby Allen on growing a 250-rep sales team
43:06
43:06
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43:06
Robby Allen, CRO of AgentSync, shares sales leadership stories from his time as Director of Sales Development at Zenefits. Zenefits is one of the most infamous hypergrowth stories in SaaS history, growing to over $70 million ARR and a $4 billion valuation from 2013 to 2016. But their hypergrowth came at a cost. Insurance compliance issues resulted …
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How Chris Orlob grew Gong to $200M (after they crushed his startup)
42:23
42:23
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42:23
Chris Orlob shares his unlikely origin story as Gong's first marketer, sales leadership advice, and what it was like to transition entrepreneurship at Pclub. In 2015, Chris faced tough competition when his newly founded company, Conversature, went up against Gong -- the eventual category winner. Although he was forced to close his doors just one ye…
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Let’s Just Say the Things We’re Most Terrified of Talking About: We’ll Go First
36:35
36:35
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We're even less filtered than normal in our Season 3 finale, so buckle up: we’re talking about our challenges with gender inequity, patterns of entrenched misogyny, societal expectations, unhealthy boundaries, and reflections on how our careers are viewed by others in the industry. Big life changes and challenges bring big reflections and feelings.…
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From AE to CEO: Todd Busler's sales journey from Heap to Champify
49:52
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Todd Busler shares how his path from first go-to-market hire to VP of Sales at Heap led him to found his own tech company, Champify. Being an early sales hire is a great test run for being a founder. As the first sales hire at Heap, Todd helped the company grow from $300k to $40 million ARR and 10x their average contract value. Six years later, he …
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Why Investors, Boards, CEOs Are Marketers’ Real Target Audience
30:26
30:26
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30:26
What if we started looking at marketing as a business growth strategy instead of a promotional department? Devin and Margaret discuss the role Marketing plays in fundraising and investor board meetings. They explore how the current startup investing structure only widens the trust gap between CEOs and Marketing, including understanding the chasm an…
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Scaling Marketing: How Nico Dato grew Podium from $1m to $100m
46:46
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Nico Dato, CMO of Entrata, shares lessons from growing Podium from a single-product review platform to a nine-figure, multi-product lead gen platform. When Nico Dato joined Podium in 2015, they were a single-product review tool for SMBs with under $1m in revenue. Over a 7-year period, Nico helped grow Podium to a multi-product lead conversion platf…
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What Does a Media-Led Strategy Solve for Founders & CEOs? [with Devin Bramhall]
10:45
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10:45
Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the …
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1
What Are CEO & Founders’ Biggest Marketing Problems Right Now? Questions from Our Network
38:19
38:19
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38:19
Q4 has begun, and the year is coming to a close. But you’re in overwhelm—from setting new goals for next year, setting the big vision for your strategy, and oh yeah—finishing out this year strong. But that overwhelm and busyness is not new to the B2B tech world. Some of the problems that rear their heads in times like these are just that: nothing n…
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Why Should You Be Thinking About People-First Audio Strategy? [with Nikki Lewallen Gregory of People Forward Network]
12:03
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Welcome to the first episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of th…
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The Truman Show-like Experiment Playing Out in B2B with Rachel Downey
29:03
29:03
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29:03
😱WHAT. A GUEST?! 😱 We said we weren’t doing an interview show, but we did need a hand with this week’s topic: how do visual mediums help achieve business growth, and what role do executives and team members outside the marketing team play in modern marketing strategy? Rachel Downey, CEO and founder of Share Your Genius joins the show today to break…
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In a Darwinian Tech Economy, CEOs Need Business Strategy Not Playbooks
32:51
32:51
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Newsflash: your lifeboat has a hole in it. Oh, and that life vest you’re wearing—lol. It doesn’t help when you’re sinking into an ocean of lava. No, we’re not talking about the apocalypse, we’re talking about what it takes to make your company survive in 2024 and beyond. If you’re reaching for familiar growth tactics, you’re putting your company at…
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Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent
48:26
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Marie Gassée, Head of Go-to-market at Column, shares stories of growing self-serve at Box and Confluent. Marie Gassée has an impressive track record building growth programs. She led the launch of Box’s product-led motion and helped Confluent commercialize its open-source developer community. But none of that growth came easy. On today's episode, j…
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A Babel of Buzzwords is How Marketers Created a Category of Chaos (and other stories)
41:48
41:48
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Confusion. Miscommunication. Misunderstandings. That’s what happens when marketers and business leaders use too many buzzwords. YET WE ALL KEEP USING THEM (us, too). Chaos agents disguised as trendy trifles that we claim to aid in communicating our marketing plans and getting buy-in from CEOs, clients, and teams. Poppycock! Don’t use buzzwords, say…
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BONUS: Candy Corn, Wolf Dorks, & Why Marketers Don’t Need to Fear a Solo Career
20:07
20:07
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We’ve got a sweet treat for you this week: a deep dive into Halloween candy, horror movies, and a deep analysis into how much Margaret pumpkin spice lattes in the fall vs summer months. …And we continue our convo about the marketing gig economy and how fear-based decisions are causing marketers and leaders to miss the huge opportunity in front of t…
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