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In a Darwinian Tech Economy, CEOs Need Business Strategy Not Playbooks
Manage episode 404841616 series 3556092
Content provided by Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Newsflash: your lifeboat has a hole in it. Oh, and that life vest you’re wearing—lol. It doesn’t help when you’re sinking into an ocean of lava.
No, we’re not talking about the apocalypse, we’re talking about what it takes to make your company survive in 2024 and beyond. If you’re reaching for familiar growth tactics, you’re putting your company at risk and missing the opportunities embedded in times of uncertainty and change.
Here’s the deal: the only reason your playbooks worked before is because everything worked up until a year ago.
Smart business leaders see business strategy in chaos. They experiment and take risks to uncover unique opportunities to get ahead and they need their marketing and growth teams to support
From tactics to team-building, Devin and Margaret share insights on real-life examples and strategies to leave you reevaluating how (and if) you’ll pick up a playbook again.
Jump into the conversation:
(01:00) Oi with the playbooks already
(11:00) Should you future-proof?
(18:00) Playbooks & Building Teams
(30:30) Wrapped in a bow?
Connect with Devin: https://www.linkedin.com/in/devinbramhall/
Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/
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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
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