))
How ShipBob became an ecommerce giant with CMO Casey Armstrong
Manage episode 415369908 series 3484424
Content provided by Dock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation.
Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career.
On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including:
- Why they started with only a few channels
- Casey's advice for partnering with bigger brands
- How they built out their marketing team
- How their messaging has evolved with their ICP
34 episodes
Share
