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What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
Manage episode 404841607 series 3556092
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It’s a tough moment: You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing.
What background do you look for? How do you set them up for success?
We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles and responsibilities, an over-indexing on tactics and copy edits— and they all lead to a revolving door of bad-fit marketers coming in and out of your organization.
Devin and Margaret explore how to successfully hire for and manage a role that you’re not an expert in—on this episode of Don’t Say Content.
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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
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