Inside Apple: Brett Hallie's Story

Double Tap

In this episode of Double Tap, hosts Steven Scott and Shaun Preece are joined by Brett Hallie, a retired software engineer with a background in working at Apple. Brett shares insights into his journey at Apple, starting from his hardware engineering work with the Apple II to his involvement in the development of software like Mac OS X and Final Cut Pro. He discusses the challenges and successes of transitioning Apple's operating system, the pressure of working under Steve Jobs, and the importance of prioritizing accessibility in software development. Brett highlights the significance of user feedback in improving accessibility features and emphasizes the benefits of making software accessible for all users. He shares his personal experience with VoiceOver and offers advice on approaching software accessibility challenges with patience and a problem-solving mindset. Brett also delves into the culture at Apple, where product excellence was prioritized over short-term financial goals, leading to the company's success. The conversation touches on the evolution of technology, the democratization of video editing through software like Final Cut Pro, and the impact of making products accessible on a broader scale. Brett's insights shed light on the importance of user feedback, creativity in problem-solving, and the long-term benefits of prioritizing product quality over immediate financial gain. Keep in touch by emailing us [e-mail] or call 1-877-803-4567 and leave us a voicemail. You can also find us across social media.