391: The Lip Bar CEO Melissa Butler Opens Up About The Realities of Growing A Beauty Empire

Dreams In Drive

Trying to build or scale your brand? Here’s what Beauty CEO Melissa Butler says you need to know.

In this episode, The Lip Bar CEO and Founder Melissa Butler shares the keys to growing and scaling her beauty empire while growing as a person and business owner.

We first spoke to Melissa in 2017 on EP 119 and she shares in details there how she went from stock broker to beauty entrepreneur.

In this update episode Melissa details how much she and THE LIP BAR have grown since 2017 and shares some of the realities of what it means to truly pivot and grow up as an entrepreneur, leader, and individual.

Some of what you'll learn is:

• What changed for TLB since 2017
• How Launching in Walmart was a game changer
• Realties of growth no one talks about
• The importance of negative reviews
• The importance of supply chain management
• Why fundraising and getting investor $$ isn’t for everyone
• The question to ask about "wasting time"
• The importance of knowing your audience
• Why dream driving doesn’t always mean entrepreneurship
• How to accept where you are
• The importance of playing the long game
• The true meaning of dreams in drive

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