S4 | Ep 10 | Unboxing Data Maturity: Insights from HelloFresh's Growth Journey with David Castro-Gavino, Global VP of Data at HelloFresh

Driven by Data: The Podcast

In Episode 10, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by David Castro-Gavino, Global VP of Data at HelloFresh, where they discuss, unboxing data maturity and insights from the HelloFresh growth journey, fuelled by data, which includes;

• Their focus on renewable and sustainable value to the customer
• Being recruited directly by the Co-Founder
• Removing complexity by having a unified data platform
• The evidence that data has played a pivotal role in the huge growth trajectory of the organisation
• Why being “data-driven” is a company value
• Going beyond the what and understanding the why behind the data
• Tackling different levels of maturity across regions and breaking those silos
• The symptoms of growth pains in a hyper-growth organisation
• Dismantling certain capabilities that weren’t designed for scale
• Accelerating time to actionable insight
• The framework of 4 key pillars; People, Technology, Governance and Enablement
• Designing the data strategy so it was practical and linked to the business
• Implementing the four-pillar approach as a 6-Step recipe
• Talking in the language of food which the business would understand
• Building for the immediate requirements that needed tackling but also for the long-term vision
• The importance of having the right structure, the right talent and the correct career frameworks
• Deciding the speed you hire at and how you’ll lose productivity
• The importance of data education and the HelloFresh Data University
• Balancing build versus buy and its relation to maturity
• The four core dimensions of data enablement
• Monetising the work that has been done
• Walking through the 6-Step Data Recipe to get to relish feast
• Helping the business to adopt the technology
• Prioritising based on core business metrics
• Ensuring you’re delivering a return on investment
• The importance of stakeholder application, not just usage, in realising value
• Why you have to ensure you agree of the definition of a business metric
• The 4 key takeaways
• Moving from data-driven to data-enabled
• The lessons learnt from the journey they’ve been on with implementing data-mesh

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