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Beyond Free Parking and Buffets: Winning the Hearts of Casino Customers
Manage episode 422253605 series 1409292
Content provided by Julia Carcamo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julia Carcamo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, casinos must go beyond offering games and amenities to build lasting emotional connections with their patrons. Brand laddering is a proven framework that helps casinos identify and leverage the emotional drivers behind customer decisions. By understanding these deeper motivations, casinos can craft experiences that resonate on a personal level, fostering loyalty and advocacy. This guide provides a step-by-step approach to implementing brand laddering, empowering casinos to create unbreakable bonds with their players. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/ Get started on your brand ladder by downloading our worksheet at https://share.hsforms.com/1B74dw-82R6WmINosVs4KYA1c65y
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123 episodes
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Manage episode 422253605 series 1409292
Content provided by Julia Carcamo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julia Carcamo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, casinos must go beyond offering games and amenities to build lasting emotional connections with their patrons. Brand laddering is a proven framework that helps casinos identify and leverage the emotional drivers behind customer decisions. By understanding these deeper motivations, casinos can craft experiences that resonate on a personal level, fostering loyalty and advocacy. This guide provides a step-by-step approach to implementing brand laddering, empowering casinos to create unbreakable bonds with their players. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/ Get started on your brand ladder by downloading our worksheet at https://share.hsforms.com/1B74dw-82R6WmINosVs4KYA1c65y
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Similar to Drivetime Marketing Podcast
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Wake-up with America's first news - Host Gordon Deal goes beyond the headlines with the day's first look at news and business news from the U.S. and around the world; bringing a lively blend of intelligent information, humor, and expert analysis to morning radio.
…
continue reading
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