12 - Growing from 3 to 27 marketers in 2,5 years (with Frida Ahrenby, CMO at GetAccept)

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2y ago 45:20

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Frida joined GetAccept in late 2019 when they had just closed on their Series A investment. At the time they where 3 marketers focusing mainly on organic/events. She was tasked with building a world class marketing team and to create an inbound machinery to rapidly scale GetAccept's growth.

In this episode we talked about:

Strategy to scale a marketing team from 3 to 27 people in 2,5 years
The importance of sales/marketing alignment and getting exec buy-in
Building a brand from scratch (it's not just a logo and a few colors..)
What is pipeline creation anxiety? (Hint: it's what we all feel at the end of a quarter)

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