EP36: See You Later Leaner Coach Adam Atkinson - The Business of Bodybuilding

Dropset Gorgeous Radio

Welcome to this week’s episode of Dropset Gorgeous Radio! Today, I have with me a very special guest. His name is Adam Atkinson, more commonly known as “See You Later Leaner” on Instagram. Adam is a contest prep coach who has worked with tons of amazing competitors that have done very well in the competing industry. Adam shares with us his experiences working as a prep coach, the differences in different classes that he’s worked with, and his overall experience in running his own business. I’m really excited about all of the value Adam discusses today. It’s a great episode and I can’t wait to share it with you guys!!

• Bodybuilding vs. Powerlifting
• The subjectivity of bodybuilding and popularity of bikini competition
• Building a brand on Instagram
• Understanding that credibility and success is based on your customer’s experience
• Importance of knowing how to communicate in different ways
• Creating a safe space and supporting a positive mindset
• Ways to grab a client’s attention while being transparent
• How different body types have different metabolic needs
• The necessity of knowing and building relationships with clients
• How to create longevity in the sport of bodybuilding
• Value of having a coach for your competition
• Why being selective about clients helps build your business
• Importance of being willing to evolve
• The beauty of independent coaching vs. corporate coaching
• Difference between using and not using social media as a coach

Adam shares his story and how he got started in the fitness coaching business. He’s been coaching since 2002, began contest prep coaching in 2009, but didn’t join the Instagram coaching world until 2011. He explains why he enjoys the bodybuilding world and how each competitor has a unique story or something beautiful to share with others. Adam discusses his perspective of bodybuilding, the excitement of being at competitions, and his passion for coaching and mentoring others.

Powerful Quotes to Remember:

• It’s not really about getting paid. It’s about the experience of being there.
• A lot of my credibility and my success speaks to my clients being happy with their service and telling their friends to join.
• Why hire a coach that you think is to busy to help you?
• I don’t have a method. I have what works best for you.
• Do what’s best for your client versus what’s best for the bottom line.
• It’s important to be open-minded in a field that is science-based, where new research is always being discovered.

Adam’s Facebook

Adam’s Instagram

Dr. Joe Klemczewski The Diet Doc

Kenny Wallach Posing Coach

For more information about Amber Morningstar follow her on Instagram, click here, or check out her YouTube Channel.

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